Rubi Rose has built a name for herself as more than just a rapper—she’s an icon of modern internet culture, a confident voice in hip-hop, and a self-made businesswoman. With her striking looks, unapologetic attitude, and clever brand moves, Rubi has carved out a unique lane in music, fashion, and digital media. Let’s explore where she came from, how she got here, and where she’s headed.
Quick Bio
| Real Name | Rubi Rose Benton |
|---|---|
| Stage Name | Rubi Rose |
| Date of Birth | October 2, 1997 |
| Age | 27 (as of 2025) |
| Birthplace | Lexington, Kentucky, USA |
| Ethnicity | Eritrean, African-American, Japanese |
| Height | 5′4″ (163 cm) |
| Weight | Approx. 123 lbs (56 kg) |
| Profession | Rapper, Model, Influencer |
| Net Worth | $1.1M – $2.5M (est.) |
| Label | Mogul Vision / Interscope |
| Education | Georgia State University |
| Social Media | @therubirose (Instagram) |
Early Life and Family Roots
Rubi Rose Benton was born on October 2, 1997, in Lexington, Kentucky, but her family background is far from simple. Her mother, Nardos Ghebrelul, is an Eritrean immigrant who works as a dentist, while her father, John Benton, is a lawyer of mixed African-American and Japanese heritage.
She has two siblings—an older sister named Scarlette and a younger sister, Coral. Rubi grew up in a home that blended diverse cultures and high expectations. Her mother’s East African roots and her father’s intellectual approach to life gave Rubi both discipline and drive.
During her youth, Rubi spent a year living in Geneva, Switzerland, which shaped her global perspective. She later moved to Atlanta, Georgia, where she attended Brookwood High School and eventually enrolled at Georgia State University, majoring in political science.
From Modeling to Music
Rubi’s rise didn’t begin with a mixtape. She first gained public attention in 2016, when she appeared in the music video for Migos’ hit song “Bad and Boujee”. That moment sparked viral curiosity—and opened doors.
Modeling gigs followed, and her look quickly became recognizable. But Rubi had more than fashion in mind. By 2018, she had begun experimenting with music. Her remix of Playboi Carti’s “On Top” showed her potential as a rapper.
She took things seriously with the release of her breakout single, “Big Mouth”, in 2019. The track showcased her bold voice and catchy delivery, earning her enough buzz to sign with Hitco Entertainment, a label founded by L.A. Reid.
Musical Breakthrough and Debut Project
In 2020, Rubi’s momentum continued. She made a cameo appearance in Cardi B and Megan Thee Stallion’s “WAP” music video, one of the biggest cultural moments of the year.
That December, she dropped her first official mixtape, titled “For the Streets”. The project featured appearances from big names like Future and PARTYNEXTDOOR, signaling her growing credibility in the industry.
Although the project didn’t climb the charts, it put Rubi on the radar and showed fans that she was here to stay. Her style was unapologetically sexual, confident, and emotionally direct—traits that matched her online persona.
Social Media Influence
Rubi Rose’s music is only one part of her fame. Her massive social media presence has played a major role in building her brand. As of 2025, she has:
- 5M+ followers on Instagram
- Nearly 2M on Twitter/X
- 2.7M+ followers on TikTok
- Over 630K subscribers on YouTube
On these platforms, she shares fashion content, behind-the-scenes moments, travel, lifestyle, and sometimes unfiltered takes on dating, fame, or culture. Rubi doesn’t just promote music—she shares her life in a way that feels raw and relatable.
OnlyFans and Financial Success
In 2020, Rubi joined OnlyFans, a decision she says was influenced by her ex-boyfriend DDG. That move turned out to be extremely profitable.
She has publicly stated that she can earn over $400,000 per month on the platform, and some sources estimate she’s pulled in over $6 million annually from her subscription-based content. Her OnlyFans features exclusive photos and videos, but Rubi maintains that she controls the narrative, never compromising her limits.
This platform has given her financial freedom and helped fund a lavish lifestyle, all while allowing her to stay independent from traditional systems of fame.
Style, Fashion, and Appearance
Physically, Rubi Rose stands around 5’4” (163 cm) tall and weighs approximately 123 lbs (56 kg). Her measurements are often reported as 36–24–40 inches, reflecting her curvy figure—a central part of her brand appeal.
She’s known for bold fashion choices—whether in streetwear, bikinis, or designer gowns. Rubi frequently works with brands like Fashion Nova and PrettyLittleThing, turning her fashion into a business asset.
Beyond her body, she brings a signature confidence and attitude that shines through in every appearance, whether on stage, on social media, or in interviews.
Relationships and Public Life
Rubi has had a few high-profile relationships, including rumors involving Playboi Carti, Lil Tjay, French Montana, and DDG. While she tends to keep details private, she’s also known for addressing her past openly in interviews and music.
Her relationships, both real and rumored, have drawn media attention—but Rubi insists that her career stands on its own. She uses her dating experiences as inspiration rather than as defining traits of her image.
Record Label Moves and What’s Next
In 2023, Rubi signed a new deal with Mogul Vision (under Interscope Records). Her debut single under the label, “Hood Bitch Aesthetic”, was released in October that year. She also toured as a supporting act for Sexyy Red, further sharpening her live performance skills.
A full-length studio album is expected, and Rubi has made it clear that she wants to be seen as more than just a viral star or video vixen. She’s working to prove she’s a serious artist with staying power.
Net Worth and Business Moves
As of early 2025, Rubi Rose’s estimated net worth is between $1.1 million and $2.5 million, depending on the source. Much of this wealth comes from a combination of:
- Streaming revenue from music
- OnlyFans income
- Modeling and brand partnerships
- Social media monetization
She’s used her earnings to invest in property in Los Angeles, luxury vehicles, and personal businesses. Her spending may be flashy—but it’s strategic. Rubi frequently speaks about supporting her family and setting herself up for long-term stability.
Cultural Impact and Representation
Rubi Rose is more than an influencer—she represents a shift in how female artists take control of their image, finances, and platforms. Her multicultural background (Eritrean, African-American, and Japanese) reflects the growing diversity of voices in American pop culture.
She often challenges stereotypes about women in hip-hop and uses her platform to promote self-confidence and independence. Her voice resonates with young fans—especially women—who see themselves in her unapologetic confidence.
Conclusion
Rubi Rose is still early in her career, but she’s already built a blueprint for the modern artist: part rapper, part influencer, and all business. Whether it’s her music, her fashion, or her digital empire, Rubi is building a legacy on her own terms. She’s not just trending—she’s evolving.
As her debut studio album approaches, and her following continues to grow, Rubi Rose stands as one of the most dynamic and self-made figures in today’s hip-hop scene. She’s fearless, focused, and far from finished.
FAQ’S
1. How did Rubi Rose become famous?
Rubi first gained attention in 2016 when she appeared in Migos’ “Bad and Boujee” music video. From there, she built her presence through modeling, music, and viral social media moments.
2. What is Rubi Rose’s ethnicity?
She has a diverse background—her mother is Eritrean, and her father is of African-American and Japanese descent.
3. What is Rubi Rose’s net worth?
Her estimated net worth is between $1.1 million to $2.5 million, driven by music, OnlyFans, brand deals, and social media income.
4. Is Rubi Rose signed to a record label?
Yes, as of 2023, she’s signed with Mogul Vision under Interscope Records, marking a new chapter in her music career.
